Social Marketing/Media
iMedia Brand Summit: Day 1
The first day (for me, the brand folks started a few days earlier) kicked off with a very enlightened presentation by Jeff Cole (Director, USC, Center for the Digital Future). Jeff talked about how media has been coming apart for several years now. Some key points from his presentation: Scheduling content/media has been disrupted: we…
Read More3 more questions marketers should ask about social marketing
Jeremiah Owyang (if you’re not following him, stop what you’re doing and FOLLOW THIS MAN) is probably more hooked into what’s happening in the digital space than just about anyone. The guy must never sleep. Recently he threw up a post on his blog entitled, “The Five Questions Companies Ask About Social Media“. The questions,…
Read MoreTwitter: What, Why and How
This is a Twitter presentation I gave to about 60 marketers in Atlanta last week. Great discussion, lots of interest in Twitter and an equal amount of justified skepticism. Any thoughts or input on the presentation are welcome! Twitter: What, Why and How? View more presentations from Engauge .
Read MoreHey everyone, look at what I’m doing now…and now…and now…
Hold on just a sec, I have to Tweet to the world what I’m up to… @jeffhilimire: Working on a blog post about status’ing… Ok, good, now that I’ve taken care of that, lately I’ve been struck by this new time that we live in, where telling the world what you’re doing at any point…
Read MoreMeasure or Die
It seems like every day there is more talk about the need to measure all aspects of marketing. For those of us in the digital space, this is par for the course as we’ve had the ability (and therefore had the responsibility) to measure all of our efforts online. And for one, I’m glad that…
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