Social Marketing/Media
I don’t use my inside voice on Twitter…and other relationship tips for brands
Attention brands. Be very careful when considering your relationship with your customers. All mediums are not created equal. Here are some good rules of thumb, from the consumer’s point of view: – I’ll sign up for your email when I want deals and coupons. And sometimes to stay up to date on your industry. But…
Read MoreWatering sod + listening to Fred Wilson = view of Web 3.0
I recently listened to two interviews that @fredwilson (Fred Wilson: avc.com) did with Robert Scoble and John Battelle. Each are worth watching (or in my case, listening to) if you feel like learning something. All three of those guys are pretty savvy when it comes to understanding this thing we call the web. And I…
Read MoreA conversation: Should Twitter be trying to be Facebook?
Sometimes I have email conversations (or IM or text or GASP live conversations) with people and I think afterwards, “now THAT should be a blog post”. So here is a recent chat about Twitter and what it should and shouldn’t be, and whether or not it should be worrying about marketing to Millennials. Only change…
Read MoreI’m Yelping…are you?
I’ve started using Yelp more lately, but in a way that is not jiving with my natural use of the web. See, I have three kids at home, one of which is 11 weeks old, so we’re not exactly searching for new restaurants these days. We have the 3 or 4 near our house that…
Read MoreiMedia Brand Summit: Day 2
Another day of informative sessions, networking and tweeting at the iMedia Brand Summit. Easily the best conference I’ve attending in a LONG TIME. The day kicked off with a unique debate session entitled, “Debating the Vital Questions of the Digital Marketing Age”. In this session, we were all assigned to tables and a topic would…
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