It’s time for an online advertising paradigm shift!

I’m a Pandora user every now and again. I think they have a great service though typically I’m hooked to my iTunes when I need to slam on some headphones and actually get work done (it does happen, people). So using Pandora this morning I heard an ad in the middle of my music.  This…

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Definition: Equal Opportunity Tweeter

Equal Opportunity Tweeter [ee-kwul op-er-too-ni-tee twee-ter] – noun 1. one (a company, person, etc.) that does not pick and choose tweeters that have high followers to respond to, typically replying and interacting with tweeters with low AND high follower counts; as opposed to only engaging with tweeters with high follower counts (i.e. “the influencers”). Used…

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