Social Marketing/Media
Debate: Social is killing off email
I wrote a blog post a few hours ago on why analytics is killing social. I casually threw in this comment: In the meantime, social is strangling email marketing This week I was on a panel at the Integrated Marketing Summit in Atlanta. It was a debate format and the title of our session was,…
Read MoreAnalytics is killing social media
Analytics, you can’t live with it, you can’t live without it I have a love/hate relationship with analytics. It’s always been the best and worst part of digital marketing. The best in that you can measure results to a far greater extent than with non-digital campaigns. You can tweak and adjust on the fly and…
Read MoreDebate: Twitter is not a social network
I think people have it all wrong about Twitter. I really don’t think Twitter is any more a social network than email is or text messaging is. The only difference between Twitter and those tools is that its wide open. I think a social “network” is something you enter into mutually with other people. It’s…
Read MoreGuest blog on 1to1 marketing…or is it 1to1to…Many?
In my monthly column on 1to1 Media, I talk about an evolution that brands are starting to go through in the way they market to their customers. My belief is that we evolved from 1toMany to 1to1 Marketing, where we can have a direct, personalized interaction with a customer rather than just blast broadcasting. But…
Read MorePresentation: 8 Digital Trends That Will Change Everything – Revised
I finally threw this new version of my presentation up on Slideshare on Monday and it already has over 2500 views and a few hundred downloads. Then I realized I hadn’t put it on my blog yet so… 8 Digital Trends That Will Change Everything – Revised View more presentations from Jeff Hilimire.
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